Web Design Strategy Session #1
#1 Get Clear On the Reason for Your Website
Business gets much simpler to take some time to think about what you want to achieve with your business, and how the various aspects or components of your business need to come together in order to produce a satisfactory or valuable result.
For many business owners the website can be a place where a lack of thought is apparent. For example, what is the message of your business, who do you want to serve, who is your ideal customer?
These are all questions that should roll of the tongue of a focused business owner, but seems to leave many owners extremely hesitant to commit. This is something that should be addressed and resolved before the website design project begins, as Web Design Belfast elaborates.
When that has been cleared up, it’s time to decide what you want your website to achieve, and very generally there are a few potential purposes.
EXAMPLE 1 – your business has strong offline demand for your products and services, and your website is really only a branding tool, in that you only really need it to show up on Google when someone searches for your brand name, and you don’t really wish to sell products or services, or acquire leads for your products or services on the website.
In this situation, matching the design of the website with your existing offline aesthetics is one of the key considerations, and aspects of online marketing like search engine optimisation and digital marketing may not be important.
Web Design Basics 101
EXAMPLE 2 – while you have offline for your products and services, you are very keen to harness the power of Google and want to show up highly on Google for consumer searches related to the products and services that you sell.
In this scenario, not only is matching the design with your existing offline branding important, but you want to carefully match the onpage SEO with the searches that are being carried out online related to the services that you offer.
Then of course, the call to action, ease of use and potential traffic conversion must be considered in order to deliver a web design that fulfils your criteria as a business owner.
But really this is just a very quick overview recommending forethought before the web design project commences. A one of your plumber clients recently shared – the difference between a good plumber and a bad plumber is taking five minutes before you begin a job to sit down and have a cup of tea to think things through.